Zoom

Founded in 1977 by Ed Chambers, Zoom Bait Company revolutionized the fishing lure market with soft plastic baits that quickly became a favorite among bass anglers. The company’s origins trace back to Chambers' garage in Watkinsville, Georgia, where he hand-crafted the first baits using a 55-gallon drum and a trolling motor. Zoom quickly gained recognition for its lures, which featured realistic looks and movement in the water, effectively attracting predators.

The company's flagship product, the Zoom Worm, rapidly gained popularity due to its effectiveness and versatility. Innovative products such as the Super Fluke and Trick Worm revolutionized bass fishing techniques. Zoom produces more than 75 different bait styles in over 500 colors, with its lures known for their exceptional durability and lifelike action.

Thanks to innovation and close collaboration with anglers, Zoom has become one of the most recognizable brands of soft plastic baits, with their products used by anglers worldwide, from professionals to amateurs.